Jeff started learning the ropes in the kitchen with his dad as a boy and today not much has changed. He remains integral to the Boom Family Brand: running the kitchen, overseeing operations, and treating staff and customers just like family.
“Even when I was on my way to the Vaughan [Boom] location which opened up in 2012,” says Jeffrey, “I’d stop in on St. Clair where my dad was and we’d have an espresso together. It was part of my day because we’re family. That’s how it always was.”
Today James leads the Boom Breakfast & Co. management team alongside Jeffrey. Jeffrey operated the Vaughan location through its first eight years and now oversees special projects as they carry on the legacy that Tony inspired: one focused on family, friends, and of course, food. When they are at the restaurants, James always orders the Farmer Gianni and Jeff grabs the Chickadilla.